Chevrolet Shoots Itself in the Foot

April 5, 2006By Andy RowellBlog Post

Keen to market its latest gas-guzzler by the trick of online viral marketing, American car company Chevrolet introduced a Web site allowing visitors to take existing video clips and music, and then insert their own words to create a customised 30-second commercial for its 2007 Chevrolet Tahoe model.

ANWR Irony

March 20, 2006By Andy RowellBlog Post 1 Comment

In a great case of irony, US Senate Budget Committee has passed a bill that includes a provision to open up the Arctic National Wildlife Refuge (ANWR) to drilling, just days after the region suffered its worst oil spill.

The Latest PR Tactics of the Oil Companies

January 4, 2006By Andy RowellBlog Post

BP Goes Green Again. BP is at it again. Whether it is completely coincidental that we have had the Montreal meeting, the melting Arctic, extreme weather and extreme profits of the oil companies, but BP is in the middle of an unprecedented greenwashing campaign, trying to persuade the public, politicians and who ever else is … Read More