If only BP had stayed true to Beyond Petroleum….

September 16, 2010By Andy RowellBlog Post

“If BP had stayed true to its ‘Beyond Petroleum positioning, it is likely that a disaster of this magnitude would not have occurred.” So says the global brand consultancy, Interbrand, in its annual branding report that shows that BP has tumbled out of the world’s top brands due to Deepwater. So BP may be within … Read More