When people do not know about a problem, it is difficult to expect them to act. The problem comes when they do no about a problem but then do nothing. Take the issue of climate change and flying.

Climate change’s threat to the existence of the exotic resorts and beaches tourists crave has not dented holidaymakers’ appetites for pollution-producing, long-haul trips,  according to experts at Berlin’s annual tourism fair.

“People are concerned about climate change but they don’t want to change their habits,” said travel company Expedia. Exhibitors at the fair say tourists so far are not that worried about the environmental cost of their holidays. “There is heightened awareness, but does that mean people are willing to change their approach to travel? The answer is no,” said Geoff Buckley, managing director of Australia’s tourism board.

By the time people change it will be too late….