Public relations trade magazine, PR Week has reported that BP has “more than doubled the number of external communications people” working in its Anchorage office due to its current problems in Alaska.

According to PR Week, “the company’s image is taking a battering because advocacy groups are wondering how such an ‘eco-friendly’ company let something like this happen under its watch”.

Well, lets not mention corporate complacency and the failure to listen to employees over the last decade as well as putting profits before safety. But its good to know that BP has got its priorities right again and is hiring more spin doctors to cover the crisis.