Posts in Advertising
- The American Petroleum Institute is desperate. They want to clutch onto the past while the world changes around them, and the public really isn’t buying it.
- It may be a new year, but its an old message. Anyone travelling to the Capital South station on the Washington Metro could hardly fail to notice the latest advertising blitz by the oil industry’s attack dogs the American Petroleum Institute (API). The ad campaign is called “I’m One” and includes images of “real people”...
Continue reading 'Oil Industry Targets New Congress'.
- First Greenpeace ran a competition to help BP redesign its logo, and now the Washington Post is running a competition for the public to suggest slogans to help BP repair its battered image. The competition is running until tomorrow noon, if anyone wants to have a go. So far the entries are pretty predictable: BP=Best...
Continue reading '“Probably the most notorious branding crisis in memory”'.
- Years ago, when the environmental organisation Greenpeace was running a campaign against Ford in the UK, the liberal Guardian newspaper refused to run one of Greenpeace’s anti-Ford adverts. At the time, Ford was one of the largest advertisers in the Guardian and it threatened to pull all its adverts if the Guardian ran the Greenpeace...
Continue reading 'Financial Times Pulls Anti-Shell Advert'.
- You really did not expect them to lie down and roll over without a fight did you? Yesterday we highlighted how the sceptics were gearing up for one last push to undermine the science of climate change. Today its the turn of the oil and coal companies who are pouring millions into scuppering the Democrat’s...
Continue reading 'Fossil Fuel Lobby’s $45 Million Propaganda Campaign'.
- As the price of oil plummets below $50 a barrel, the price of gasoline falls too. The high oil prices and record gas prices of the summer now seem years away. As we fill up our cars, the temptation will be that cheaper motoring will mean more motoring. But not if the friendly folks from...
Continue reading '“I Will Point Out Hypocricy”'.
- Exxon is a heavy hitter in Washington, and I’m not just talking about campaign contributions and lobbying. The world’s largest corporate carbon emitter has bought itself top billing at Washington’s new – supposedly green – baseball park. Its hard to name the many ways in which this is offensive. Besides the obvious greenwash of Exxon’s...
Continue reading 'Exxon extends influence in Washington'.
- Oil companies have spent more than $1.4 million in recent months on advertising in Alaska a bid to win voter support for its views on oil taxes and a natural gas pipeline, according to new figures. The Alaska Oil and Gas Association spent more than $800,000 on ads and public relations last Autumn. At the...
Continue reading 'The Alaskan PR Campaign to Get the Goahead for Gas Pipeline'.
- Norway’s consumer ombudsman has targeted automakers who claim that their cars are “green”, “clean” or “environmentally friendly” with some of the world’s strictest advertising guidelines. Consumer ombudsman official Bente Oeverli said: “Cars cannot do anything good for the environment except less damage than others.” She said automakers such as Toyota, Opel, Mitsubishi, Peugeot, Citroen, Saab...
Continue reading 'Norway: Drop “Green” Car Ads'.
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