Archive for the 'Advertising' Category
“Probably the most notorious branding crisis in memory”
2 Comments Published by Andy Rowell August 19th, 2010 in Advertising, BP, Deepwater Horizon, Pollution, Public Relations, oil spillsFirst Greenpeace ran a competition to help BP redesign its logo, and now the Washington Post is running a competition for the public to suggest slogans to help BP repair its battered image.
The competition is running until tomorrow noon, if anyone wants to have a go. So far the entries are pretty predictable:
BP=Best Poison
BP=Better Pollution
BP…Gas [...]
Financial Times Pulls Anti-Shell Advert
0 Comments Published by Andy Rowell May 19th, 2010 in Advertising, African Oil, Censorship, Gas flaring, Nigeria, Pollution, oil spillsYears ago, when the environmental organisation Greenpeace was running a campaign against Ford in the UK, the liberal Guardian newspaper refused to run one of Greenpeace’s anti-Ford adverts.
At the time, Ford was one of the largest advertisers in the Guardian and it threatened to pull all its adverts if the Guardian ran the Greenpeace ad.
It [...]
Fossil Fuel Lobby’s $45 Million Propaganda Campaign
0 Comments Published by Andy Rowell May 13th, 2009 in Advertising, Cap and Trade, Climate Change, Iraq, Public Relations, US politics, greenwashing, lobbying, oil sandsYou really did not expect them to lie down and roll over without a fight did you? Yesterday we highlighted how the sceptics were gearing up for one last push to undermine the science of climate change. Today its the turn of the oil and coal companies who are pouring millions into scuppering the Democrat’s [...]
“I Will Point Out Hypocricy”
0 Comments Published by Andy Rowell November 21st, 2008 in Advertising, Oil Price, greenwashing, lobbyingAs the price of oil plummets below $50 a barrel, the price of gasoline falls too. The high oil prices and record gas prices of the summer now seem years away. As we fill up our cars, the temptation will be that cheaper motoring will mean more motoring.
But not if the friendly folks from Chevron [...]
Exxon extends influence in Washington
2 Comments Published by Steve Kretzmann June 1st, 2008 in Advertising, Separate Oil and StateExxon is a heavy hitter in Washington, and I’m not just talking about campaign contributions and lobbying. The world’s largest corporate carbon emitter has bought itself top billing at Washington’s new - supposedly green - baseball park.
Its hard to name the many ways in which this is offensive. Besides the obvious greenwash [...]
