A senior scientist whose work is being featured in adverts produced by the Exxon-funded Competitive Enterprise Insitute, has condemned them as “a deliberate effort to mislead.”

Professor Curt Davis of the University of Missouri-Columbia whose study on Antarctic ice sheets is used in the adverts, says they “are confusing and misleading the public.” The adverts catch phrase is “Carbon dioxide – they call it pollution, we call it life.”

Maybe it would be more believable if the CEI ran a series of adverts saying the earth is flat!!